Diageo-owned vodka brand Smirnoff ramped up its marketing efforts after kicking off its new ad campaign series this week that features actor, author and environmentalist Ted Danson.
Danson, who charted early fame as one of the lead stars of TV's classic comedy show Cheers, tries to debunk the notion that he is inherently elitist and only likes expensive vodka because of his fame in this series of comedic ad and TV spots.
"I'm delighted to be associated with Smirnoff vodka and its century-old tradition of award-winning quality, globally appreciated smoothness and affordability," said the actor upon announcing his partnership with Diageo's vodka brand.
In the ads, Danson tries to resist the notion that he's inherently elitist and only likes expensive vodka because of his fame, and in one ad is surprised at how cheap Smirnoff actually is.
According to its press release, the new campaign for Smirnoff featuring Danson is an extension of the Smirnoff No. 21 vodka campaign "Only the Best For Everyone." Previously, the campaign had employed famed model Chrissy Teigen.
The videos of the new Smirnoff ads featuring Ted Danson are now available for viewing online via YouTube, with some slated to run on US national television later this year.