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Why Do We Love This?
Johnnie Walker now has looked to the future to create an inspired vision of tomorrow - journey with Johnnie Walker and walk through a mind-expanding utopian vision of world cities 200 years from now.
An innovative collaboration with renowned digital artist Luke Halls sees the whisky brand taking a bold step into the future.
Exploring themes of geoengineering, AI empowerment and physics-defying technologies, this new limited-edition design for Johnnie Walker Blue Label reimagines a thriving and vibrant future society that has transformed cityscapes and skylines, embracing new scientific developments to push the limits of what’s possible.
These intricate illustrations represent the remarkable depth of flavour, rarity and two centuries of craft that’s found in every bottle of the velvety smooth Johnnie Walker Blue Label.
Luke’s interpretation of Mars 2220 envisions humanity as a multi-planetary civilisation with bustling colonies on the red planet.
After 200 years, a once-dead world now teems with life and new energy, enabled by the second generation of ‘Martian’ colonists. Over a century of terraforming has already begun to bear fruit and the first signs of green life can be seen beyond the geodesic domes the Martians call home. Earth and Moon appear in the skies above - a powerful reminder not only of how far we’ve come, but that by walking forward together, we can achieve anything.
The Johnnie Walker journey is 200 years in the making, since those early days when founder John Walker first threw open the doors to a small grocery shop in rural Scotland in 1820, the brand always looked to the future with a defiant optimism and a firm belief in progress.
The rare whiskies, intricate craft and innovative collaboration of Johnnie Walker and Luke Halls, make this limited-edition design Johnnie Walker Blue Label the perfect gift to give to the ones who keep walking.
Scanning an NFC on the front of the bottle with your smartphone to transported into this world of 2220 and discover a rich world of flavour.